Why Sell Your Home Yourself?

Selling your home without a real estate agent can save you thousands in commission fees. Take control of the process, market your property effectively, and negotiate the best deal for yourself. With the right strategy and resources, you can successfully sell your home on your own terms.

Benefits of FSBO in Ontario

Financial Freedom

Keep more money in your pocket by avoiding agent commissions.

Strategic Control

You set the terms, price, and marketing for your sale.

Market Opportunities

Access a wider buyer pool with DIY marketing efforts.

Personal Satisfaction

Experience the pride of selling your home on your own.

Costs

Preparing Your Property: The Costs Involved

What you Need?

Precision Pricing Strategy

Precision Pricing Strategy is a crucial approach for homeowners selling their property independently, as it helps them determine the optimal listing price to attract potential buyers and maximize their return on investment in the real estate market.

Comparative Market Analysis (CMA)

Tools:
Teranet: $40/sold-price report. Zoocasa: Free historical data.
Adjustments: Lot Size: +15% for 50’x120’ vs. standard 30’x100’.
Parking: 25k–25k–75k premium in urban areas like Scarborough Town Centre.

Pricing Models

Aggressive Pricing: List 5% below market to spark bidding wars.


Value-Add Pricing: Highlight “turnkey” status vs. “fixer-upper” discounts.


Digital Tools

Scarborough Valuation Calculator.


Condo Appraisal Guide.


Your Marketing Blueprint

Legal Framework & Compliance
Mandatory Documents
1. Seller Property Information Statement (SPIS): Download Template.
2. Lead Paint/Knob & Tube Disclosures.
3. Agreement of Purchase and Sale: Customize using Beaches Legal Guide.
Critical Timelines
• Cooling-Off Period: 5 days for new condos.
• Inspections: 10-day window standard.
• Closing: 30–60 days (coordinate with Mortgage Partners).
Risk Mitigation
• Title Search: Verify liens via Teraview.
• Escrow: Use lawyer-managed holdbacks for post-sale adjustments.
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Negotiation Playbook
Offer Strategies
• Bully Offers: Accept pre-emptive bids if 15%+ over asking.
• Escalation Clauses: “1,000overhighestofferupto1,000overhighestofferuptoX.”
Inspection Negotiations
• Pre-Listing Inspection: Resolve issues upfront (e.g., $2k credit for old roof).
• Common Ontario Repairs:
o Basement waterproofing: 8k–8k–15k.
o Asbestos abatement: 5k–5k–20k.
Closing Coordination
• Final Walkthrough: Checklist from Love Your Life.
• Utility Transfer: Enbridge, Hydro One, etc.
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Post-Sale Success
Financial Planning
• Reinvestment: Explore Condo Pre-Construction for tax deferrals.
• Capital Gains: Principal residence exemption (form T2091).
Life Transition Support
• Downsizing: 55+ Condo Communities.
• Relocating: Compare GTA Neighborhoods.
Wellness Resources
• Stress Management: Mindfulness Exercises.
• Community Integration: Local Events Calendar.
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Ontario FSBO Toolkit
• SPIS Template
• Closing Cost Calculator
• Home Staging Directory
Part of the Love Your Life Homeownership Network – Your Journey, Your Control, Your Success.
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